Challenge

EWSolutions wanted to update the look and feel of their website and was looking for a solution to reduce maintenance, increase content consistency across the site and expand services provided to their customers and registered visitors through the deployment of a Content Management System (CMS). Six Feet Up developed a new high-end, technology-oriented look and feel that was more appropriate for the company's website. A section dedicated to the company's annual event, the Marco Masters conference series, was developed where visitors can register and pay online (the system provides for automatic group discounts). A Membership Management System is prompting visitors to create an account online and log-in to get access to past issues of the company's newsletter, and to premium content such as white papers and articles. The system also prompts visitors for additional demographic information which they may not have already provided. A section makes books by EWSolutions' CEO and partners available through Amazon.com's Affiliate Program using Amazon's web services. Finally, EWSolutions Marketing department is able to send out HTML newsletters that are automatically generated using the content of recent articles posted to the Content Management System.

Implementation Details

Six Feet Up developed a new high-end, technology-oriented look and feel that was more appropriate for the company's website. A section dedicated to the company's annual event, the Marco Masters conference series, was developed where visitors can register and pay online (the system provides for automatic group discounts).

A Membership Management System prompts visitors to create an account online and log in to get access to past issues of the company's newsletter, and to premium content such as white papers and articles. The system also prompts visitors for additional demographic information which they may not have already provided.

Another section makes books by EWSolutions' CEO and partners available through Amazon.com's Affiliate Program using Amazon's web services.

Finally, EWSolutions Marketing department is able to send out HTML newsletters that are automatically generated using the content of recent articles posted to the Content Management System.

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