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Blue and Gold Fleet
The largest tour and ferry boat operator on San Francisco Bay.
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Project Outline:
Blue and Gold Fleet, the transportation provider to Alcatraz and other Bay Area's popular destinations, was looking for a means to convert more web visitors to paying customers.
Six Feet Up set up a Plone-based content management system allowing visitors to easily find the information they are searching for either through direct navigation or through more appropriate search results.
An ad management system was also developed to allow Blue and Golf Fleet to easily create and place ads on the various pages of their website.
Finally, Six Feet Up developed a mechanism to retrieve up-to-date pricing information from the existing back-end ticketing system, thus minimizing data input work and information errors. Visitors now specify which venue they want to book on which date before being redirected to the existing eCommerce platform for check-out.
