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Amtrak's History of America's Railroad

Amtrak is the USA’s intercity passenger rail provider and its only high-speed rail operator.

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Amtrak's History of America's Railroad Amtrak's History of America's Railroad Amtrak's History of America's Railroad

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Project Outline:

This latest version of the Amtrak's History website features a brighter, more inviting design developed by Stratacomm, a full-service strategic communications firm located in Washington, D.C.

The new look calls for an interactive slideshow presenting slides with rich text and multiple links to site content. Six Feet Up made this possible by extending the popular Plone slideshow product, EasySlideshow, and using it to manage the display of links and buttons in the slides.

The new design also puts the emphasis on Amtrak's blogs. As a result, the lower half of the centerfold has been updated to feature teaser information about recent blog entries. Six Feet Up also implemented a new blog template that supports embedded videos for a richer experience. Finally, the ubiquitous "ShareThis" feature was added to the blog post template to allow visitors to easily share stories with their social media networks.

Wanting to make their content more attractive, Amtrak asked that their archives section display an image next to each entry, whether it is a blog post, a PDF file, an image or a video file. Six Feet Up addressed this request through an upgrade step by creating a new Dexterity behavior to handle the preview image.

Finally, Six Feet Up updated the Newsroom landing page to provide a more prominent access to the official Amtrak News Releases page, therefore also driving traffic to their ticketing website.

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