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New "Giving" Page To Promote Online Donations for UVA Health
May 31, 2012
Following the strategic decision by University of Virginia Health System to boost online donations, Six Feet Up recently unveiled the new "Giving" section of UVA Health System's corporatewebsite, which was made more substantial by implementing a brand-new template and several sub-sections.
The new "Giving" page look comes with teaser slideshows that link to subpages and allow users to learn more about the Foundation, areas to support, how to donate, and contact information. The slideshow functionalities are powered by the Plone add-on EasySlideshow and include preview images of previous and next slides, as well as display image captions.
The new design also comes with a right column containing more reasons-why to donate, as well as links to recent newsletters and upcoming events. Finally, a prominent "Make a Gift" button entices visitors to support the Foundation.
In a previous round of work, Six Feet Up had implemented the UVA Health System Corporate microsite to serve as a small corporate “umbrella” site for UVA Health System. This site is the primary online destination for members of the media, donors and volunteers, Board of Visitors and others interested in the business aspect of UVA Health System.