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Using Feedburner for your RSS Feeds

written by jglenn on Thursday November 11, 2010
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KARL introduces the concept of “offices”, which allows users to share and view information related to a specific office. The KARL office landing page typically consists of office-specific navigation links in the left column, office-specific content in the right column, and organization-wide content in the center. Offices can also display content from the organization's public website or other website via RSS feeds.

RSS Feeds

Although we can take in a RSS Feed directly, you might consider setting up a Feedburner account for your RSS feeds.  One nice feature of Feedburner is the capability to format feeds into different RSS feed formats.

But one of the features I think is most valuable for organizations is the capability to get statistics. If your organization is going to take the effort to tweet, blog, or utilize other social media, it is important to be able to measure your effectiveness. Feedburner's statistics can help your organization see what items are most popular, what media channels are most effective, etc.  By utilizing technologies such as Feedburner for your RSS feeds you can adapt to your users making your communications most effective.

We use Feedburner for the Six Feet Up's website. You can see it in use, by clicking on the RSS icon in the "follow us" block at the bottom of this page. In addition, you can see KARL's use of Feedburner for RSS Feeds of Tweets in the KARL Demo.

More information on Feedburner

Do you use Feedburner or something similar on your site?  Do you think it is important to measure statistics of your websites including RSS Feeds?

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